I’m The Chef Too! and Hasbro Enter into Licensing Agreements to Launch Transformers, My Little Pony, Peppa Pig and CANDY LAND Baking Kits

HOUSTON, Texas., August 07, 2023 -- I’m The Chef Too!, the award-winning educational monthly subscription company, announced today that they have entered into a multi-year licensing agreement with Hasbro, a toy and game company, to create co-branded cooking kits for several of their popular brands.

Sold individually and as bundles online at www.imthecheftoo.com, the Transformers, My Little Pony, Peppa Pig and CANDY LAND baking kits will launch in September 2023, just in time for the holiday season. This strategic collaboration will allow I’m The Chef Too! to bring some of Hasbro’s most recognizable and beloved brands into new spaces within the homes of families throughout the nation.

“I am excited to bring these characters to life through our adventure baking kits,” said Lisa Wallace, Co-Founder and CEO of I’m The Chef Too! “This collaboration features world-class IP and creates an opportunity for families to get up close and personal with their favorite brands!”

The Transformers co-branded cooking kits will be inspired by Transformers:EarthSpark, the original action-comedy series co-produced by Hasbro’s Entertainment One (eOne) and Nickelodeon. The kid series introduces a new generation of Transformers robots – the first to be born on Earth – and together with the humans who welcome them and care for them, they’ll redefine what it means to be a family.

With the final batch of Transformers: EarthSpark Season One episodes now available on Paramount+, and upcoming milestone anniversaries in 2024 with CANDY LAND’s 75th, Transformers’ 40th and Peppa Pig’s 20th, this collaboration couldn’t come at a better time for children and their families to enjoy.

As the industry leader of at home baking kits, I’m The Chef Too! offers a product line of over 40 educational themed baking kits that allow children to blend, food, STEM, and the arts into educational fun.

For updates, follow @imthecheftoo and @Hasbro on Instagram and Facebook.

About I’m The Chef Too!

I’m The Chef Too! is an award-winning monthly subscription company whose goal is to create meaningful learning experiences through the vessel of cooking. They infuse STEAM concepts into their adventure kits, allowing children to question, invent, engineer, and create through inquiry-based techniques and open-ended problem solving in the kitchen. Each kit includes a different fun filled adventure like Edible Erupting Volcano Cakes, Cupcake Geodes, Galaxy Donuts and more. Not only do these kits include all the dry pre-measured ingredients, and specialty supplies, but they also come with a STEAM activity to extend and enrich the learning experience. Each kit blends food, STEM, and the arts into educational fun.

Their adventure kits have been nationally recognized, featured in top publications such as US Weekly, Parents Magazine, Delish, Taste of Home, Red Tricycle amongst others and have been awarded the Parent’s Choice Award, National Parenting Product Award, Creative Childs Magazine Creative Play Award and Product of the Year Award, as well as Family Choice Award.

About Hasbro

Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.