I’m The Chef Too! In The News

HOUSTON, Texas., July 1, 2024 -- I’m The Chef Too!, the award winning educational monthly subscription company announced today that they have entered into a multi-year licensing agreement with The Lumistella Company, home to Santaverse™ and the world’s leading Christmas brands. The partnership features The Elf on the Shelf® and Elf Pets® characters in a collection of co-branded baking kits. The Elf on the Shelf is a beloved family tradition that has captured the hearts of children everywhere who embrace the magic of having a Scout Elf mascot who reports to Santa each night during the holidays. Santa’s Elf Pets support his spirit of goodwill and his annual journey around the world by partnering with children to keep Christmas cheer soaring --and now I’m The Chef Too! will be able to join in on the fun!

This new magical collection will bring the joy of Christmas to life with Santa’s Scout Elf helpers and Elf Pets pals! Families will create long lasting memories while baking up delicious treats for the holidays. This new baking bundle includes the “Scout Elf Pancake Party Kit”, “Poochie Pie Pupcakes Kit”, and “Snowball Fight Cookies Kit.” These limited-edition kits will allow children to bake with their favorite characters and take part in cherished family traditions around the kitchen table.
“We are very excited to have the Scout Elf and Elf Pets friends join I’m The Chef Too!’s product line,” says Lisa Wallace, CEO/Co-founder. “Baking during the holiday season is such a magical time for many families; what better way to celebrate than to add a little more magic from the North Pole?”
These baking kits will be released in the fall in time for the countdown that begins before your Scout Elf arrives from the North Pole, ready to spread Christmas cheer. Limited inventory will be available, so be sure to take advantage of the presale that begins in July. This line of limited-edition baking kits will be sold individually and as bundles on their website at www.imthecheftoo.com.
As the industry leader of at home baking kits. I’m The Chef Too! offers a product line of over 40 educational themed baking kits that allow children to blend food , STEM, and the arts into educational fun.

For updates, follow @imthecheftoo and @elfontheshelf on Instagram and Facebook.

About I’m The Chef Too!

I’m The Chef Too! is an award-winning monthly subscription company whose goal is to create meaningful learning experiences through the vessel of cooking. They infuse STEAM concepts into their adventure kits, allowing children to question, invent, engineer, and create through inquiry-based techniques and open-ended problem solving in the kitchen. Each kit includes a different fun filled adventure like Edible Erupting Volcano Cakes, Cupcake Geodes, Galaxy Donuts and more. Not only do these kits include all the dry pre-measured ingredients, and specialty supplies, but they also come with a STEAM activity to extend and enrich the learning experience. Each kit blends food, STEM, and the arts into educational fun.
Their adventure kits have been nationally recognized, featured in top publications such as US Weekly, Parents Magazine, Delish, Taste of Home, Red Tricycle amongst others and have been awarded the Parent’s Choice Award, National Parenting Product Award, Creative Childs
Magazine Creative Play Award and Product of the Year Award, as well as Family Choice Award.

About The Lumistella Company

CCA and B, LLC d/b/a The Lumistella Company, headquartered in Atlanta, Georgia, is the official source for the stories of Santa’s North Pole. Originally founded in 2005 by a mother and daughter team, the company is home to a number of iconic Christmas brands, including: The Elf on the Shelf®, Elf Pets®, and Elf Mates®. Each of these brands, along with their global portfolio of intellectual property, is managed by The Lumistella Company and distributed through a broad assortment of consumer products, engaging brand experiences and original entertainment designed to create joyful family moments at Christmastime.